I CONCEPTUALIZED AND DESIGNED the visual identity for creative director Matthew Johnson’s website, shaping its creative direction and ensuring a cohesive narrative across all elements. I spearheaded the exploration of innovative ways to present his expertise in photography, film, and design, crafting a visually striking layout that aligns with his avant-garde style. My role encompassed defining the user experience and directing the design, delivering a platform that authentically reflects his creative vision while engaging audiences seamlessly across devices.

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